LifeSource Check The Box Campaign
Category – Digital / Branding
Software – InDesign, Photoshop, Premiere Pro
Role - Design / Production ARtist
The Challenge
LifeSource partnered with the Minnesota Department of Motor Vehicles to address low organ donor registration rates at DMV offices across the state. The campaign needed to overcome widespread misinformation, cultural stigma, and distrust surrounding organ donation, particularly within historically underrepresented communities.
Many audiences carried concerns tied to religion, healthcare inequities, or discomfort discussing end-of-life decisions, creating hesitation around registering as an organ donor during license renewal.
The Solution
As part of a statewide educational campaign, I helped develop a welcoming and accessible visual system that was designed to inform, reassure, and connect with a highly diverse audience. This campaign emphasized inclusive messaging, approachable educational content, and multicultural representation to reinforce that organ donation benefits all communities.
Deliverables included large-format DMV banners, video ads, multilingual handouts, FAQ materials, registration cards, and sticker systems tailored to different demographic groups across Minnesota. Materials were produced in six languages, including English, Spanish, Hmong, Lakota, Ojibwe, and Somali, ensuring broader accessibility and cultural relevance at more than 300 DMV locations statewide.
The Result
The campaign helped create a more cohesive and approachable public education experience around organ donation, improving visibility and accessibility for communities across Minnesota. By combining culturally inclusive messaging with strategically distributed print collateral, the initiative strengthened awareness around the importance of organ donor registration and supported LifeSource’s broader mission of increasing donor participation statewide. The scalable campaign system also established a stronger foundation for future outreach efforts focused on education, trust-building, and community engagement.
